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isPartOf:"Journal of strategic marketing"
~subject:"Konsumentenverhalten"
~subject:"Öko-Marketing"
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Konsumentenverhalten
Öko-Marketing
Green marketing
10
Environmental consciousness
6
Umweltbewusstsein
6
Consumer behaviour
5
Environmental management
5
Nachhaltige Entwicklung
5
Sustainable development
5
Umweltmanagement
5
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4
green marketing
4
Öko-Produkt
4
Brand image
2
Environmental policy
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Umweltpolitik
2
2009-2011
1
Beziehungsmarketing
1
Bio-Lebensmittel
1
Brand management
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate reputation
1
Corporate social responsibility
1
Data Mining
1
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Emerging economies
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Environmental economics
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Green brand
1
Green image
1
Innovation
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Institutional infrastructure
1
Institutionelle Infrastruktur
1
Internalisierung externer Effekte
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Ben Slimane, Karim
1
Brower, Tracy R.
1
Chaney, Damien
1
Cronin, J. J.
1
D'Souza, Clare M.
1
Davari, Arezoo
1
Fraj, Elena
1
Gilmore, Andrew
1
Gleim, Mark R.
1
Leckie, Civilai
1
Lin, Jialing
1
Lobo, Antonio
1
Martínez, Eva
1
Matute, Jorge
1
Nam Thanh Nguyen
1
Nguyen, Ninh
1
Saran, Saman Mirzaie
1
Shokouhyar, Sajjad
1
Smith, Jeffery S.
1
Smith, Katherine T.
1
Smith, Katherine Taken
1
Strutton, David
1
Sullivan Mort, Gillian
1
Taghian, Mehdi
1
Thi Thu Hoai Phan
1
Thu Huong Pham
1
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Journal of strategic marketing
Journal of business research : JBR
26
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
Cogent business & management
14
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Amfiteatru economic : an economic and business research periodical
8
Journal of business ethics : JOBE
8
Journal of international consumer marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
Asia-Pacific journal of business administration
6
Global business review
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International journal of green economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
The journal of business & industrial marketing
6
Corporate social responsibility and environmental management
5
European research studies
5
Green advertising and the reluctant consumer
5
International journal of production economics
5
Journal of advertising research
5
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
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ECONIS (ZBW)
10
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10
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1
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
2
Extending the institutional environment : the impact of internal and external factors on the green behaviors of an individual
Gleim, Mark R.
;
Smith, Jeffery S.
;
Cronin, J. J.
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012202769
Saved in:
3
Towards marketing fo funcionality : insights from Michelin and Hilti
Ben Slimane, Karim
;
Chaney, Damien
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 224-237
Persistent link: https://www.econbiz.de/10011300853
Saved in:
4
An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability
D'Souza, Clare M.
;
Taghian, Mehdi
;
Sullivan Mort, Gillian
; …
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011479473
Saved in:
5
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
6
Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy
Thu Huong Pham
;
Nguyen, Ninh
;
Thi Thu Hoai Phan
;
Nam …
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 540-556
Persistent link: https://www.econbiz.de/10012202773
Saved in:
7
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
8
Longitudinal study of green marketing strategies that influence Millennials
Smith, Katherine Taken
;
Brower, Tracy R.
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 535-551
Persistent link: https://www.econbiz.de/10009663969
Saved in:
9
Green marketing strategy and the firm's performance : the moderating role of environmental culture
Fraj, Elena
;
Martínez, Eva
;
Matute, Jorge
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10009296542
Saved in:
10
An examination of marketing techniques that influence Millennials' perceptions of whether a product is environmentally friendly
Smith, Katherine T.
- In:
Journal of strategic marketing
18
(
2010
)
6
,
pp. 437-450
Persistent link: https://www.econbiz.de/10008758742
Saved in:
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