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Green marketing
10
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9
Environmental consciousness
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6
Consumer behaviour
5
Environmental management
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Nachhaltige Entwicklung
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green marketing
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2009-2011
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Brower, Tracy R.
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Lin, Jialing
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Nam Thanh Nguyen
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Nguyen, Ninh
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Strutton, David
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Thi Thu Hoai Phan
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Journal of strategic marketing
Business strategy and the environment
17
Journal of business research : JBR
16
International journal of hospitality management
14
Journal of marketing communications
13
Journal of retailing and consumer services
13
Marketing intelligence & planning
12
Cogent business & management
9
International journal of consumer studies
9
International journal of contemporary hospitality management
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of international consumer marketing
8
International journal of green economics : IJGE
7
Journal of promotion management : JPM
7
Journal of Islamic marketing
6
Journal of business ethics : JOBE
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Asia Pacific journal of marketing and logistics
5
Asia-Pacific journal of business administration
5
European research studies
5
Green advertising and the reluctant consumer
5
International journal of advertising : the review of marketing communications
5
International journal of green economics
5
Journal of global marketing
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
Global business review
4
Journal of marketing
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Amfiteatru economic : an economic and business research periodical
3
Asian Journal of Empirical Research
3
Cleaner and responsible consumption
3
Green consumerism : perspectives, sustainability, and behavior
3
International journal of innovation and sustainable development : IJISD
3
Journal of advertising research
3
Journal of business ethics : JBE
3
Journal of consumer behaviour : an international research review
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Journal of consumer marketing
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1
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
2
Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy
Thu Huong Pham
;
Nguyen, Ninh
;
Thi Thu Hoai Phan
;
Nam …
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 540-556
Persistent link: https://www.econbiz.de/10012202773
Saved in:
3
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
4
Longitudinal study of green marketing strategies that influence Millennials
Smith, Katherine Taken
;
Brower, Tracy R.
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 535-551
Persistent link: https://www.econbiz.de/10009663969
Saved in:
5
An examination of marketing techniques that influence Millennials' perceptions of whether a product is environmentally friendly
Smith, Katherine T.
- In:
Journal of strategic marketing
18
(
2010
)
6
,
pp. 437-450
Persistent link: https://www.econbiz.de/10008758742
Saved in:
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