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isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"Marketing intelligence & planning"
~person:"Cardoso, Margarida G. M. S."
~person:"King, Ceridwyn"
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Cardoso, Margarida G. M. S.
King, Ceridwyn
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Journal of targeting, measurement and analysis for marketing
Marketing intelligence & planning
Journal of retailing and consumer services
1
Neural networks in business: techniques and applications
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Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
Saved in:
2
Supermarket customers segments stability
Fonseca, Jaime R. S.
;
Cardoso, Margarida G. M. S.
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
4
,
pp. 210-221
Persistent link: https://www.econbiz.de/10003593698
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