Challenging the use of generational segmentation through understanding of self-indentity
Sarah Gardiner and Debra Grace and Ceridwyn King
| Year of publication: |
2013
|
|---|---|
| Authors: | Gardiner, Sarah ; Grace, Debra ; King, Ceridwyn |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 6, p. 639-653
|
| Subject: | Consumer behaviour | Consumer marketing | Focus groups | Marketing strategy | Self-identity | Target marketing | Konsumentenverhalten | Marketingmanagement | Marketing management | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010226611