//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Konsum und Verhalten"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of industrial economics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Zeitschriftenwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Print advertising
15
Printwerbung
15
Theorie
5
Theory
5
Advertising effects
3
Werbewirkung
3
Consumer behaviour
2
Deutschland
2
Germany
2
Geschichte
2
Ireland
2
Irland
2
Konsumentenverhalten
2
Market share
2
Marktanteil
2
USA
2
United States
2
1960-1990
1
1982
1
Absatz
1
Advertising planning
1
Anzeigensprache
1
Anzeigenwerbung
1
Arzneimittel
1
Aufsichtsbehörde
1
CAAS
1
Charity
1
Communication
1
Deutschland <Bundesrepublik>
1
Distance selling
1
Distanzhandel
1
Distribution channel
1
Emotion
1
Erfolgsfaktor
1
Experiment
1
Expert system
1
Expertensystem
1
Fundraising
1
Geschichte 1960-1990
1
Gesundheitsvorsorge
1
more ...
less ...
Type of publication
All
Article
12
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Bibliografie enthalten
3
Bibliography included
3
Hochschulschrift
2
Thesis
1
Language
All
English
12
German
3
Author
All
Thompson, Steve
2
Baumgart, Manuela
1
Bone, Paula Fitzgerald
1
Bonfrer, Andre
1
Chandra, Ambarish
1
Danaher, Peter J.
1
Dhar, Sanjay
1
Esch, Franz-Rudolf
1
France, Karen Russo
1
Hung, Iris W.
1
Jain, Shailendra Pratap
1
Magee, Robert G.
1
Maheswaran, Durairaj
1
Mathur, Pragya
1
Matzler, Kurt
1
Mooradian, Todd A.
1
Pechmann, Cornelia
1
Pieters, Rik
1
Small, Deborah A.
1
Stark, Susanne
1
Szykman, Lisa R.
1
Verrochi, Nicole M.
1
Wedel, Michel
1
Wyer, Robert S.
1
Zhang, Jie
1
Zhao, Guangzhi
1
more ...
less ...
Published in...
All
Konsum und Verhalten
Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
The journal of industrial economics
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
SpringerLink / Bücher
5
History of retailing and consumption
4
Journal of global marketing
4
Journal of media business studies
4
NBER Working Paper
4
NBER working paper series
4
Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Working paper / National Bureau of Economic Research, Inc.
4
ZEW discussion papers
4
CORE discussion paper : DP
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
JMM : the international journal on media management
3
Journal of business & economics research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
Spiegel-Verlagsreihe Fach & Wissen
3
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Can a print publication be equally effective online? : testing the effect of medium type on marketing communications
Magee, Robert G.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 85-95
Persistent link: https://www.econbiz.de/10009723161
Saved in:
2
The influence of consumers' lay theories on approach/avoidance motivation
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Maheswaran, …
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10003810252
Saved in:
3
Targeted advertising : the role of subscriber characteristics in media markets
Chandra, Ambarish
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 58-84
Persistent link: https://www.econbiz.de/10003814871
Saved in:
4
Differences in perspective and the influence of charitable appeals : when imagining oneself as the victim is not beneficial
Hung, Iris W.
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 421-434
Persistent link: https://www.econbiz.de/10003867365
Saved in:
5
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
6
Conveying level of science : tests of iconic and comparative formats
France, Karen Russo
;
Bone, Paula Fitzgerald
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
4
,
pp. 385-397
Persistent link: https://www.econbiz.de/10003898055
Saved in:
7
The face of need : facial emotion expression on charity advertisements
Small, Deborah A.
;
Verrochi, Nicole M.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 777-787
Persistent link: https://www.econbiz.de/10003927138
Saved in:
8
Empathetic responses to advertising : testing a network of antecedents and consequences
Mooradian, Todd A.
;
Matzler, Kurt
;
Szykman, Lisa R.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 79-92
Persistent link: https://www.econbiz.de/10003703863
Saved in:
9
The effect of competitive advertising interference on sales for packaged goods
Danaher, Peter J.
;
Bonfrer, Andre
;
Dhar, Sanjay
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10003713027
Saved in:
10
The impact of regulatory focus on adolescents' response to antismoking advertising campaigns
Zhao, Guangzhi
;
Pechmann, Cornelia
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 671-687
Persistent link: https://www.econbiz.de/10003569760
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->