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isPartOf:"Konsum und Verhalten"
~isPartOf:"Journal of media business studies"
~isPartOf:"The journal of industrial economics"
~subject:"Zeitschriftenverlag"
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Zeitschriftenverlag
Print advertising
10
Printwerbung
10
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Theorie
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advertising
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Konsum und Verhalten
Journal of media business studies
The journal of industrial economics
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Harvard Business School Accounting & Management Unit Case
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SpringerLink / Bücher
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Handbook of media economics ; volume 1
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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Journal of business & economics research
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Journal of health economics
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Journal of research in marketing and entrepreneurship : JRME
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Organization : the interdisciplinary journal of organization, theory and society
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Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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Review of economics
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Schriftenreihe Information systems & services
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Springer eBook Collection / Business and Economics
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Thünen-series of applied economic theory : working paper
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ECONIS (ZBW)
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Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Saved in:
2
Marketing competencies of publishers and ad sales success : an empirical analysis
Wirtz, Bernd W.
;
Pelz, Richard
;
Ullrich, Sebastian
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 23-46
Persistent link: https://www.econbiz.de/10009579037
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