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isPartOf:"Kyklos : international review for social sciences"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Sport, Business and Management : an international journal ; SBM"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Gaelic Football"
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Beziehungsmarketing
Football
49
Fußball
49
Professional sports
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Sport organization
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Sportorganisation
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Sportmarketing
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Chung, Mi Ryoung
1
Kural, Sercan
1
Marlier, Mathieu
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Merten, Sebastian
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Reuland, Nicolas
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Röseler, Frank
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Shuv-Ami, Avichai
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Thomas, Robert James
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Thrassou, Alkis
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Kyklos : international review for social sciences
Journal of customer behaviour
Sport, Business and Management : an international journal ; SBM
Journal of sport management : the official journal of the North American Society of Sport Management
12
International journal of sports marketing & sponsorship
11
European Sport management quarterly : ESMQ
7
International journal of sport management and marketing : IJSMM
6
Journal of strategic marketing
4
Sport management review
4
Journal of business research : JBR
3
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing management : MM
2
Journal of travel and tourism marketing
2
Applied economics
1
Applied economics letters
1
Central European business review : CEBR
1
Customer-centric marketing strategies : tools for building organizational performance
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Direct marketing : an international journal
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European journal of international management : EJIM
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European journal of operational research : EJOR
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Future Business Journal
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Gabler Edition Wissenschaft
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Global business and finance review
1
Global journal of business research : GJBR
1
Handbuch Zielgruppenmanagement
1
International journal of business and globalisation : IJBG
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of Indian business research
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of international financial markets, institutions & money
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Journal of transnational management : the official journal of the International Management Development Association
1
Karriere durch praxisorientierte Ausbildung
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Management und Verantwortung vor und nach den 90 Minuten : ökonomisches und gesellschaftliches Handeln im Profi-Fußball
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1
Fan identification in football : professional football players and clubs competing for fan loyalty
Merten, Sebastian
;
Reuland, Nicolas
;
Winand, Mathieu
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10014524817
Saved in:
2
Sports consumption behaviors of football fans : the relationship between social identity, team loyalty and behavioral intention toward consumption
Kural, Sercan
;
Özbek, Oğuz
- In:
Sport, Business and Management : an international …
13
(
2023
)
6
,
pp. 685-703
Persistent link: https://www.econbiz.de/10014426564
Saved in:
3
The influence of brand experience on satisfaction, uncertainty and brand loyalty : a focus on the golf club industry
Chung, Mi Ryoung
;
Welty Peachey, Jon
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10013274348
Saved in:
4
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
5
An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James
;
Röseler, Frank
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
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