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isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The marketing review"
~subject:"Corporate reputation"
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Corporate reputation
Brand architecture
15
Markenarchitektur
14
Brand management
12
Markenführung
12
Brand image
6
Firmenimage
6
Markenimage
6
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5
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3
HR marketing
3
Personalmarketing
3
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Marketingmanagement
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Brand citizenship behaviour
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Brand covenant
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Brand-rapture
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Branding in higher education
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Marketing intelligence & planning
The marketing review
The journal of brand management : an international journal
26
Journal of business research : JBR
17
European journal of marketing : EJM
15
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
The journal of product & brand management
8
International studies of management and organization
6
Corporate reputation review : an international journal
3
Corporate social responsibility and environmental management
3
Journal of marketing communications
3
Reputation Management
3
Asia Pacific journal of marketing and logistics
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Family business review : journal of the Family Firm Institute
2
Foundations of corporate heritage
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Manual of international marketing
2
Scandinavian journal of management
2
The IUP journal of brand management : IJBRM
2
The Oxford handbook of corporate reputation
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Africapitalism : rethinking the role of business in Africa
1
Amfiteatru economic : an economic and business research periodical
1
Brand culture
1
Brand management in emerging markets : theories and practice
1
Business & society
1
Business research quarterly : BRQ
1
Cogent business & management
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
1
Decision
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Employer branding for competitive advantage : models and implementation strategies
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Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
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2
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
3
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
4
Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
Saved in:
5
Corporate branding, identity image and reputation (COBIR)
Melewar, T. C.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010127922
Saved in:
6
Das Branchenimage als Determinante der Unternehmensmarkenprofilierung
Burmann, Christoph
;
Schaefer, Katharina
-
2005
Persistent link: https://www.econbiz.de/10003234030
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