//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand management"
~subject:"HR marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand architecture"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
HR marketing
Brand architecture
9
Markenarchitektur
9
Markenführung
7
Brand image
4
Markenimage
4
Bibliometrics
2
Bibliometrie
2
Business ethics
2
Corporate reputation
2
Deutschland
2
Employee retention
2
Environmental consciousness
2
Firmenimage
2
Germany
2
Lieferantenmanagement
2
Mitarbeiterbindung
2
Personalmarketing
2
Supplier relationship management
2
Umweltbewusstsein
2
Unternehmensethik
2
Arbeitsverhalten
1
Association attributes
1
Association management
1
Brand
1
Business-to-business
1
Canada
1
Climate change
1
Code of ethics
1
Communication behaviour
1
Conscientious corporate brand
1
Conscientious corporate branding
1
Consumer goods industry
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate social responsibility
1
Designation of origin
1
Ethical leadership
1
Ethicalization
1
more ...
less ...
Online availability
All
Free
4
Undetermined
2
Type of publication
All
Book / Working Paper
4
Article
3
Type of publication (narrower categories)
All
Arbeitspapier
4
Working Paper
4
Article in journal
3
Aufsatz in Zeitschrift
3
Graue Literatur
2
Non-commercial literature
2
Language
All
German
4
English
3
Author
All
Burmann, Christoph
4
Abratt, Russell
1
Beer, Cornelia
1
Cai, Huifen
1
Hutchinson, David B.
1
Jentschke, Mirjam
1
Kleyn, Nicola
1
Kooli, Kaouther
1
Kullmann, Mathias
1
Mysen, Tore
1
Scheuermann, Mirjam
1
Singh, Jang
1
Spickschen, Jan
1
Svensson, Göran
1
Tang, Xiaoyun
1
Wright, Len Tiu
1
more ...
less ...
Published in...
All
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
The journal of business & industrial marketing
The journal of brand management : an international journal
55
Journal of business research : JBR
19
European journal of marketing : EJM
14
SpringerLink / Bücher
14
The journal of product & brand management
14
International studies of management and organization
11
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of strategic marketing
7
Innovatives Markenmanagement
6
Marketing intelligence & planning
5
Working paper series / Bradford University School of Management
5
Corporate reputation review : an international journal
4
Harvard business review : HBR
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
Journal of general management
3
Manual of international marketing
3
Qualitative market research : an international journal
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate social responsibility and environmental management
2
European Sport management quarterly : ESMQ
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of the Academy of Marketing Science
2
Marken- und Produktmanagement
2
Routledge studies in marketing
2
Scandinavian journal of management
2
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
2
Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
Saved in:
3
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
Saved in:
4
Better together? : a hospitality case for umbrella branding
Kooli, Kaouther
;
Cai, Huifen
;
Tang, Xiaoyun
;
Beer, Cornelia
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 1004-1016
Persistent link: https://www.econbiz.de/10011596949
Saved in:
5
Towards a model of conscientious corporate brands : a Canadian study
Hutchinson, David B.
;
Singh, Jang
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
28
(
2013
)
8
,
pp. 687-695
Persistent link: https://www.econbiz.de/10010222145
Saved in:
6
Strategisches Mehrmarkencontrolling : Modellkonzeption zur integrierten und dynamischen Koordination von Markenportfolios
Burmann, Christoph
;
Kullmann, Mathias
-
2004
Persistent link: https://www.econbiz.de/10002621288
Saved in:
7
Die Relevanz der Corporate Brand in der Markenarchitekturgestaltung internationaler Finanzdienstleister
Burmann, Christoph
;
Spickschen, Jan
-
2004
Persistent link: https://www.econbiz.de/10002195833
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->