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isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"The marketing review"
~subject:"Brand management"
~subject:"Corporate reputation"
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Brand management
Corporate reputation
Brand architecture
8
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8
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7
Brand image
3
HR marketing
3
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3
Personalmarketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
The marketing review
The journal of brand management : an international journal
57
Journal of business research : JBR
23
European journal of marketing : EJM
21
The journal of product & brand management
14
SpringerLink / Bücher
13
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of strategic marketing
7
Corporate reputation review : an international journal
6
Marketing intelligence & planning
6
Working paper series / Bradford University School of Management
5
Harvard business review : HBR
4
Innovatives Markenmanagement
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Qualitative market research : an international journal
3
Reputation Management
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of business & industrial marketing
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
European Sport management quarterly : ESMQ
2
Family business review : journal of the Family Firm Institute
2
Gabler research
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Health marketing quarterly
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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1
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
2
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
3
Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
Saved in:
4
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
Saved in:
5
Das Branchenimage als Determinante der Unternehmensmarkenprofilierung
Burmann, Christoph
;
Schaefer, Katharina
-
2005
Persistent link: https://www.econbiz.de/10003234030
Saved in:
6
Strategisches Mehrmarkencontrolling : Modellkonzeption zur integrierten und dynamischen Koordination von Markenportfolios
Burmann, Christoph
;
Kullmann, Mathias
-
2004
Persistent link: https://www.econbiz.de/10002621288
Saved in:
7
Die Relevanz der Corporate Brand in der Markenarchitekturgestaltung internationaler Finanzdienstleister
Burmann, Christoph
;
Spickschen, Jan
-
2004
Persistent link: https://www.econbiz.de/10002195833
Saved in:
8
Product line sub-branding versus company as the brand in services
Rahman, Kaleel
;
Areni, Charles S.
- In:
The marketing review
10
(
2010
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003963407
Saved in:
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