Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Narissara Sujchaphong, Bang Nguyen, T.C. Melewar
| Year of publication: |
2017
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|---|---|
| Authors: | Sujchaphong, Narissara ; Bang, Nguyen ; Melewar, T. C. |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 17.2017, 1, p. 87-116
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| Subject: | Higher education marketisation | Branding in higher education | Corporate branding | University corporate branding | Internal branding | University | Markenführung | Brand management | Hochschule | Higher education institution | Markenarchitektur | Brand architecture | Nonprofit-Marketing | Nonprofit marketing | Großbritannien | United Kingdom | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934717X14909733966128 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011760353