A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang Nguyen, T. C. Melewar and Junsong Chen
| Year of publication: |
2013
|
|---|---|
| Authors: | Bang, Nguyen ; Melewar, T. C. ; Chen, Junsong |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 4, p. 368-390
|
| Subject: | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Emotion | Wahrnehmung | Perception | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009776269