Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Narissara Sujchaphong, Bang Nguyen and T.C. Melewar
| Year of publication: |
2015
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|---|---|
| Authors: | Sujchaphong, Narissara ; Bang, Nguyen ; Melewar, T. C. |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 25.2015, 2, p. 204-237
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| Subject: | internal branding | transformational leadership | employee brand support | higher education | universities | internal marketing | Markenführung | Brand management | Führungsstil | Leadership style | Hochschule | Higher education institution | Personalmarketing | HR marketing | Interne Markenführung | Internal branding |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2015.1040104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011497293