Internal branding process : exploring the role of mediators in top management's leadership-commitment relationship
Katja Terglav, Maja Konečnik Ruzzier, Robert Kaše
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Terglav, Katja ; Ruzzier, Maja Konečnik ; Kase, Robert |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 54.2016, p. 1-11
|
| Subject: | Top management's brand-oriented leadership | Employee brand knowledge | Employee-brand fit | Psychological contract | Brand commitment | Markenführung | Brand management | Mitarbeiterbindung | Employee retention | Führungskräfte | Managers | Implizite Kontrakte | Implicit contracts | Führungsstil | Leadership style | Arbeitsverhalten | Work behaviour | Personalmarketing | HR marketing | Interne Markenführung | Internal branding |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2015.12.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011473702