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Market research
Marketing
172
Marketing management
56
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marketing
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32
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32
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MPRA Paper
Journal of business research : JBR
European Journal of Marketing
8
Journal of marketing research : JMR
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
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4
Journal of the Academy of Marketing Science
4
Lehrbuch
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Marketing Intelligence & Planning
4
Marketing intelligence & planning
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Organisation und praktische Anwendung
4
Review of marketing research
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AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
International journal of wine business research : IJWBR
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business economics : JBE
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Electronic markets : the international journal on networked business
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ECONIS (ZBW)
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date (oldest first)
1
Collective market shaping by competitors and its contribution to market resilience
Beninger, Stefanie
;
Francis, June N. P.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 293-303
Persistent link: https://www.econbiz.de/10012420404
Saved in:
2
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
3
Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa
- In:
Journal of business research : JBR
82
(
2018
),
pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
Saved in:
4
Pricing strategy : a review of 22 years of marketing research
Kienzler, Mario
;
Kowalkowski, Christian
- In:
Journal of business research : JBR
78
(
2017
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011736246
Saved in:
5
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
6
A marketing research tool for destination marketing organizations' logo design
Séraphin, Hugues
;
Ambaye, Michele
;
Gowreesunkar, …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5022-5027
Persistent link: https://www.econbiz.de/10011589103
Saved in:
7
Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk
;
Shrum, L. J.
;
Merunka, Dwight
;
Barnier, …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
Saved in:
8
Special section: Global research partnering by the Korean Academy of Marketing Science and Society for Marketing Advances
Ko, Eunju
(
contributor
)
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1523-1617
Persistent link: https://www.econbiz.de/10009681946
Saved in:
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