Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Catherine Demangeot, Eva Kipnis, Chris Pullig, Samantha N.N. Cross, Julie Emontspool, Cristina Galalae, Sonya A. Grier, Mark S. Rosenbaum, Susy F. Best
| Year of publication: |
2019
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|---|---|
| Authors: | Demangeot, Catherine ; Kipnis, Eva ; Pullig, Chris ; Cross, Samantha N. N. ; Emontspool, Julie ; Galalae, Cristina ; Grier, Sonya A. ; Rosenbaum, Mark S. ; Best, Susy F. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 100.2019, p. 339-353
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| Subject: | Multicultural marketplace well-being | Multicultural engagement | Transformative consumer research | Culture | Marketing | Konsumentenverhalten | Consumer behaviour | Interkulturelle Beziehungen | Cross-cultural relations | Kulturelle Identität | Cultural identity | Marktforschung | Market research | Marketingtheorie | Marketing theory | Interkulturelles Management | Cross-cultural management | Zufriedenheit | Satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.12.026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023811