Within, in-between, out-of-bounds? : locating researcher positionalities in multicultural marketplaces
Eva Kipnis, Gaye Bebek, Aurélie Brőckerhoff
| Year of publication: |
2021
|
|---|---|
| Authors: | Kipnis, Eva ; Bebek, Gaye ; Bröckerhoff, Aurélie |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 123.2021, p. 401-414
|
| Subject: | Cultural research methods | Marketing and consumer research | Multicultural marketplaces | Researcher cultural positionality | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Wissenschaftliche Methode | Scientific method | Interkulturelle Beziehungen | Cross-cultural relations | Interkulturelles Management | Cross-cultural management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.09.063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012435338