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isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenartikel"
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Markenartikel
Marketing management
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Brown, Christina L.
1
Carpenter, Gregory S.
1
Cheng, Kwang-Hwee
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Choi, Seung-chan
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DeSarbo, Wayne
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Harker, Patrick T.
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Management science : journal of the Institute for Operations Research and the Management Sciences
Asia Pacific journal of marketing and logistics
The journal of brand management : an international journal
18
Journal of business research : JBR
17
The journal of product & brand management
15
Journal of retailing and consumer services
11
European journal of marketing : EJM
10
Europäische Hochschulschriften / 5
7
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6
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5
Journal of promotion management : JPM
5
The journal of business & industrial marketing
5
Business horizons
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Industrial marketing management : the international journal for industrial and high-tech firms
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SpringerLink / Bücher
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The marketing review
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of strategic marketing
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Konsum und Verhalten
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Marketing intelligence & planning
3
The journal of consumer marketing
3
A master class in brand planning : the timeless works of Stephen King
2
Basler Schriften zum Marketing
2
Cogent business & management
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
European journal of management and business economics : EJM&BE
2
European journal of operational research : EJOR
2
European management journal
2
European research on management and business economics
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Fashion branding and communication : core strategies of European luxury brands
2
Handbook of brand relationships
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of business excellence
2
International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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International journal of wine business research
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Journal of international food & agribusiness marketing
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1
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
2
Brand spillover as a marketing strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Saved in:
3
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
4
Note: the impact of leadtime and years of competitive rivalry on pioneer market share advantages
Huff, Lenard C.
- In:
Management science : journal of the Institute for …
40
(
1994
)
10
,
pp. 1370-1377
Persistent link: https://www.econbiz.de/10001171805
Saved in:
5
Investigating the relationship between time in market and pioneering advantage
Brown, Christina L.
- In:
Management science : journal of the Institute for …
40
(
1994
)
10
,
pp. 1361-1369
Persistent link: https://www.econbiz.de/10001171806
Saved in:
6
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
7
Brand extensions : when to use them
Sullivan, Mary W.
- In:
Management science : journal of the Institute for …
38
(
1992
)
6
,
pp. 793-806
Persistent link: https://www.econbiz.de/10001127118
Saved in:
8
Perceptual position and competitive brand strategy in a two-dimensional, two-brand market
Carpenter, Gregory S.
- In:
Management science : journal of the Institute for …
35
(
1989
)
9
,
pp. 1029-1044
Persistent link: https://www.econbiz.de/10001074240
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