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isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Die Organisation in unruhigen Zeiten : über die Folgen von Strukturwandel, Veränderungsdruck und Funktionsverschiebung"
~type_genre:"Article in journal"
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Search: subject_exact:"Softdrink-Industrie"
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Duopol
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Duopoly
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Soft drink industry
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Softdrink-Industrie
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USA
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United States
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1968-1981
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Advertising
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Chintagunta, Pradeep K.
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Management science : journal of the Institute for Operations Research and the Management Sciences
Die Organisation in unruhigen Zeiten : über die Folgen von Strukturwandel, Veränderungsdruck und Funktionsverschiebung
Journal of economics & management strategy : JEMS
3
Global business and organizational excellence : a review of research & best practices
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Harvard business review : HBR
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Journal of business case studies
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Review of industrial organization : RIO
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Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
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Akzente
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Analele Universităţii Dunărea de Jos Galaţi / 1
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Applied economics
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Business and Economic Research : BER
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CFO aktuell : Zeitschrift für Finance & Controlling
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China agricultural economic review : publ. in association with the China Agricultural University
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Corporate social responsibility and environmental management
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Energy : the international journal ; technologies, resources, reserves, demands, impact, conservation, management, policy
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Enterprise & society : the international journal of business history
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Food policy : economics planning and politics of food and agriculture
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Harvard-Business-Manager : das Wissen der Besten
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International business and economics research journal
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International journal of advertising : the quarterly review of marketing communications
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of production economics
1
International journal of six sigma and competitive advantage : IJSSCA
1
International journal of sport finance
1
Journal of Australian political economy
1
Journal of advertising research
1
Journal of applied economics
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of euromarketing
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of the Academy of Marketing Science
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Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
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Latin American perspectives : a journal on capitalism and socialism
1
Multinational business review
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Research in economics : an international review of economics
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Empirical analysis of closed-loop duopoly advertising strategies
Erickson, Gary M.
- In:
Management science : journal of the Institute for …
38
(
1992
)
12
,
pp. 1732-1749
Persistent link: https://www.econbiz.de/10001136385
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An empirical investigation of advertising strategies in a dynamic duopoly
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
38
(
1992
)
9
,
pp. 1230-1244
Persistent link: https://www.econbiz.de/10001130111
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