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isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Direct marketing : an international journal"
~subject:"Distribution channel"
~subject:"Spieltheorie"
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Search: subject_exact:"Marketing-Kommunikation"
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Spieltheorie
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10
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Preismanagement
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Raju, Jagmohan Singh
2
Agarwal, Ritu
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Balachander, Subramanian
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Bradlow, Eric T.
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Caldieraro, Fabio
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Cônsoli, Matheus Alberto
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Feit, Elea McDonnell
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Guo, Liang
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Soysal, Gonca
1
Subramanian, Upender
1
Viswanathan, Siva
1
Zantedeschi, Daniel
1
Zhang, Xingtan
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Direct marketing : an international journal
Journal of retailing and consumer services
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Handbuch Multi-Channel-Marketing
9
Journal of business research : JBR
9
Gabler Edition Wissenschaft
8
Journal of marketing channels : ... distribution systems, strategy, and management
8
Journal of retailing
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of strategic marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
SpringerLink / Bücher
5
The journal of business & industrial marketing
5
Europäische Hochschulschriften / 5
4
International journal of production economics
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
European journal of marketing : EJM
3
European journal of operational research : EJOR
3
Information systems research : ISR
3
Interactive and multi-channel marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of marketing
3
Journal of marketing channels : distribution systems, strategy, and management
3
Marketing letters : a journal of research in marketing
3
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
Schriften zu Distribution und Handel
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
Asia Pacific journal of marketing and logistics
2
CORE discussion paper : DP
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Gabler-Edition Wissenschaft
2
International journal of electronic commerce : IJEC
2
International journal of globalisation and small business : IJGSB
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
International journal of technology marketing : IJTMkt
2
Journal of media business studies
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
14
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1
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
Saved in:
2
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
3
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
4
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
5
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
Saved in:
6
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
7
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
8
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
9
Seller search and market outcomes in online auctions
Kuruzovich, Jason
;
Viswanathan, Siva
;
Agarwal, Ritu
- In:
Management science : journal of the Institute for …
56
(
2010
)
10
,
pp. 1702-1717
Persistent link: https://www.econbiz.de/10008701433
Saved in:
10
Quality disclosure formats in a distribution channel
Guo, Liang
- In:
Management science : journal of the Institute for …
55
(
2009
)
9
,
pp. 1513-1526
Persistent link: https://www.econbiz.de/10003894212
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