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isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Faculty & research / Insead : working paper series"
~person:"Huang, Yan"
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Bundling strategy
1
Consumer behaviour
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Copyright law
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Digital goods
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Digital music
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Digitale Güter
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Digitale Musik
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Konsumentenverhalten
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Leistungsbündel
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Musik
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Musikwirtschaft
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Preiselastizität
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Price elasticity
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bundling
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Huang, Yan
Netessine, Serguei
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Management science : journal of the Institute for Operations Research and the Management Sciences
Faculty & research / Insead : working paper series
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An empirical analysis of digital music bundling strategies
Danaher, Brett
;
Huang, Yan
;
Smith, Michael D.
;
Telang, Rahul
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1413-1433
Persistent link: https://www.econbiz.de/10010381867
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