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isPartOf:"Marketing Science"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Lieferantenmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Internet-Marketing"
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Lieferantenmanagement
Internet marketing
68
Online-Marketing
68
Social Web
56
Social web
56
B-to-B-Marketing
47
Business-to-business marketing
47
Supplier relationship management
27
Social media
25
Beziehungsmarketing
23
Relationship marketing
23
Marketing management
18
Marketingmanagement
18
E-commerce
13
Electronic Commerce
13
Digital marketing
12
Brand management
9
Markenführung
9
Selling
7
Verkauf
7
B2B
6
Consumer behaviour
6
Konsumentenverhalten
6
Viral marketing
6
Virales Marketing
6
Bibliometrics
5
Bibliometrie
5
KMU
5
SME
5
Salespeople
5
Verkaufspersonal
5
B2B marketing
4
Content Management
4
Content management
4
Customer integration
4
Firm performance
4
Innovation
4
Kundenintegration
4
Social media marketing
4
Unternehmenserfolg
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Aufsatz in Zeitschrift
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27
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English
27
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Cartwright, Severina
2
Liu, Hongfei
2
Liu, Martin J.
2
Luo, Jun
2
Tóth, Zsófia
2
Aras, Ajit
1
Archer-Brown, Chris
1
Brown, Brian P.
1
Caigny, Arno de
1
Calder, Bobby J.
1
Cao, Guangming
1
Chan, Ka Wing
1
Chong, Alain Yee Loong
1
Clarke, Rodney J.
1
Coussement, Kristof
1
Davies, Iain
1
Davies, Iain A.
1
Deng, Qi
1
Dhaoui, Chedia
1
Dibb, Sally
1
Dibley, Anne
1
Fandel, Diana
1
Gilliland, David I.
1
Gu, William
1
Gupta, Suraksha
1
Hemonnet-Goujot, Aurélie
1
Holland, Christopher P.
1
Hollet-Haudebert, Sandrine
1
Hoornaert, Steven
1
Iankova, Severina
1
Inversini, Alessandro
1
Irani, Zahir
1
Ismagiliova, Elvira
1
Itani, Omar S.
1
Ji, Shaobo
1
Johnston, Wesley J.
1
Juntunen, Mari
1
Karjaluoto, Heikki
1
Know, Junburn
1
Krings, Werner
1
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Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
10
Journal of business research : JBR
8
Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
3
International journal of electronic customer relationship management : IJECRM
2
International journal of internet marketing and advertising : IJIMA
2
Journal of internet commerce
2
Journal of marketing management : MM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Businesses
1
Cogent business & management
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of business environment : IJBE
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of pharmaceutical and healthcare marketing
1
International journal of technology marketing : IJTMkt
1
Journal of Applied Leadership and Management
1
Journal of business logistics
1
Journal of business-to-business marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of family business management : JFBM
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of open innovation : technology, market, and complexity
1
Journal of personal selling & sales management
1
Journal of public procurement : JoPP
1
Logistics research
1
Marketing i menedžment innovacij : m&mi
1
Oeconomia Copernicana
1
Quantitative marketing and economics : QME
1
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
1
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ECONIS (ZBW)
27
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Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
5
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
6
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
7
The strategic role of social media in business-to-business contexts
Pardo, Catherine
;
Pagani, Margherita
;
Savinien, Jean
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 82-97
Persistent link: https://www.econbiz.de/10013197743
Saved in:
8
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
9
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
10
Influencer marketing within business-to-business organisations
Cartwright, Severina
;
Liu, Hongfei
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10014226525
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