Strategic use of social media in marketing and financial performance : the B2B SME context
Guangming Cao, Jay Weerawardena
| Year of publication: |
2023
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|---|---|
| Authors: | Cao, Guangming ; Weerawardena, Jay |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 111.2023, p. 41-54
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| Subject: | Market-sensing capabilities | Customer-linking capabilities | Strategic use of social media | CRM | Brand management | B2B SMEs | Marketing performance | Financial performance | KMU | SME | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Markenführung | Unternehmenserfolg | Firm performance | B-to-B-Marketing | Business-to-business marketing | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Lieferantenmanagement | Supplier relationship management | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.03.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014368295