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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~accessRights:"restricted"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
~subject:"Professional sports"
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Las Casas, Alexandre Luzzi
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
The marketing review
Journal of sport management : the official journal of the North American Society of Sport Management
73
International journal of sports marketing & sponsorship
64
European Sport management quarterly : ESMQ
56
Sport management review
55
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
International journal of sport management and marketing : IJSMM
41
Journal of business research : JBR
21
Sport, Business and Management : an international journal ; SBM
17
Journal of strategic marketing
9
International journal of sport finance
8
Journal of sports economics
8
European journal of operational research : EJOR
7
Asia Pacific journal of marketing and logistics
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Routledge international handbooks
5
SpringerLink / Bücher
5
The service industries journal
5
Edward Elgar E-Book Archive
4
European journal of international management : EJIM
4
Marketing intelligence & planning
4
Services marketing quarterly
4
The journal of brand management : an international journal
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of event and festival management
3
Journal of retailing and consumer services
3
Journal of service management
3
The journal of business & industrial marketing
3
Tourism management perspectives : TMP
3
Corporate reputation review
2
Economic research
2
Elgar original reference
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
Event- und Impaktforschung
2
International journal of advertising : the review of marketing communications
2
Journal for global business advancement : JGBA
2
Journal of business strategy
2
Journal of consumer marketing
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
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Sports ecosystems : assumptions for incorporating marketing strategies in sports clubs
Silva, Edson Coutinho da
;
Las Casas, Alexandre Luzzi
- In:
The marketing review
17
(
2017
)
4
,
pp. 409-426
Persistent link: https://www.econbiz.de/10011861371
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2
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
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