Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Avichai Shuv-Ami (School of Business Administration, The College of Management, and School of Business Administration, Peres Academic Center, Israel), Alkis Thrassou (University of Nicosia, Cyprus), Demetris Vrontis (University of Nicosia, Cyprus)
| Year of publication: |
2015
|
|---|---|
| Authors: | Shuv-Ami, Avichai ; Thrassou, Alkis ; Vrontis, Demetris |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 15.2015, 4, p. 503-524
|
| Subject: | Sport clubs | Branding | Brand equity | Fans | Value | Stakeholders | Basketball | Israel | Markenführung | Brand management | Sportorganisation | Sport organization | Stakeholder | Markenimage | Brand image | Sportmarketing | Sports marketing | Profisport | Professional sports | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934715X14503490536145 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011551572