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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~accessRights:"restricted"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
The marketing review
Journal of sport management : the official journal of the North American Society of Sport Management
57
International journal of sports marketing & sponsorship
49
European Sport management quarterly : ESMQ
37
Sport marketing quarterly : preferred journal of the Sport Marketing Association
37
Sport management review
34
International journal of sport management and marketing : IJSMM
26
Journal of business research : JBR
17
Sport, Business and Management : an international journal ; SBM
13
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
International journal of sport finance
5
Journal of sports economics
4
The journal of brand management : an international journal
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of retailing and consumer services
3
The service industries journal
3
Corporate reputation review
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
European journal of international management : EJIM
2
International journal of advertising : the review of marketing communications
2
International journal of event and festival management
2
Journal for global business advancement : JGBA
2
Journal of consumer marketing
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service management
2
Marketing intelligence & planning
2
Services marketing quarterly
2
SpringerLink / Bücher
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Technological forecasting & social change : an international journal
2
Advances in media, entertainment, and the arts (AMEA) book series
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Annales Universitatis Mariae Curie-Skłodowska / H
1
Applied Marketing Science / Angewandte Marketingforschung
1
Applied economics
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
Behavioural sports economics : a research companion
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Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
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