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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"European journal of international management : EJIM"
~isPartOf:"The marketing review"
~person:"Dimitropoulos, Panagiotis"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Communication media
1
Consumer behaviour
1
Kommunikationsmedien
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Media industries
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Media usage
1
Mediennutzung
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Mediensektor
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Motivation
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Professional sports
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Profisport
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Sport
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Sport event
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Sportmarketing
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Sports
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Sports marketing
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Sportveranstaltung
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balance proposition
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constraints
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media consumption
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motivators
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sport attendance
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Dimitropoulos, Panagiotis
Aguado-Berenguer, Sergio
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Alguacil, Mario
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Brencis, Ainars
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González-García, Rómulo Jacobo
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González-Serrano, María Huertas
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Gómez-Tafalla, Ana María
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Ikkala, Jacob
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Koronios, Konstantinos
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Kriemadis, Athanasios
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Papadopoulos, Andreas
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Rohlmann, Peter
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
European journal of international management : EJIM
The marketing review
International journal of innovation and technology management : IJITM
1
Sport, Business and Management : an international journal ; SBM
1
The journal of high technology management research
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Understanding sport media spectators' preferences : the relationships among motivators, constraints and actual media consumption behaviour
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
; …
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 174-196
Persistent link: https://www.econbiz.de/10012504396
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