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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"International journal of event and festival management"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Sportmarketing
32
Sports marketing
32
Sport event
10
Sportveranstaltung
10
Professional sports
9
Profisport
9
Sport
9
Sports
9
Deutschland
7
Germany
7
Sponsoring
7
Sponsorship
7
Marketing management
6
Marketingmanagement
6
Sport organization
6
Sportorganisation
6
Brand management
5
Consumer behaviour
5
Markenführung
5
Brand image
3
Markenimage
3
Beziehungsmarketing
2
Brasilien
2
Brazil
2
Designation of origin
2
Fans
2
Football
2
Fußball
2
Herkunftsbezeichnung
2
Management
2
Organisation
2
Organization
2
Relationship marketing
2
Social Web
2
Social web
2
Sport policy
2
Sportpolitik
2
Stakeholder
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Brencis, Ainars
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Hallmann, Kirstin
1
Ikkala, Jacob
1
Ooi, Can Seng
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Rohlmann, Peter
1
Shuv-Ami, Avichai
1
Steriopoulos, Effie
1
Takata, Kosuke
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International journal of event and festival management
The marketing review
Journal of sport management : the official journal of the North American Society of Sport Management
77
International journal of sports marketing & sponsorship
69
Sport marketing quarterly : preferred journal of the Sport Marketing Association
67
International journal of sport management and marketing : IJSMM
61
European Sport management quarterly : ESMQ
55
Sport management review
54
Journal of business research : JBR
21
Sport, Business and Management : an international journal ; SBM
13
Journal of sports economics
12
International journal of sport finance
8
European journal of marketing : EJM
7
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
The service industries journal
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Organizations and markets in emerging economies
3
The journal of consumer marketing
3
The journal of product & brand management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Applied economics letters
2
Cogent business & management
2
Consumer behavior review : CBR
2
Corporate reputation review
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
European journal of international management : EJIM
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of revenue management : IJRM
2
Journal for global business advancement : JGBA
2
Journal of behavioral and experimental economics
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ECONIS (ZBW)
5
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1
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
2
Sport fans' nostalgia and revisit intention to stadiums during the Covid-19 pandemic
Takata, Kosuke
;
Hallmann, Kirstin
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 406-421
Persistent link: https://www.econbiz.de/10013375021
Saved in:
3
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
4
Sports as a component of nation branding initiatives : the case of Latvia
Brencis, Ainars
;
Ikkala, Jacob
- In:
The marketing review
13
(
2013
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10010237424
Saved in:
5
Merchandising im Sport
Rohlmann, Peter
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 233-264)
.
2011
Persistent link: https://www.econbiz.de/10008738194
Saved in:
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