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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Sport management review"
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Sportmarketing
152
Sports marketing
152
Sport
73
Sports
73
Professional sports
72
Profisport
72
Consumer behaviour
58
Konsumentenverhalten
58
Sport organization
43
Sportorganisation
43
Sponsoring
34
Sponsorship
34
Sport event
32
Sportveranstaltung
32
Brand management
29
Markenführung
29
Football
25
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25
Brand image
18
Markenimage
18
Deutschland
15
Germany
15
Sport policy
15
Sportpolitik
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Arbeitsgruppe
14
Beziehungsmarketing
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Bühler, André W.
10
Nufer, Gerd
9
Funk, Daniel C.
6
Heere, Bob
5
McDonald, Heath
5
Doyle, Jason P.
4
Fairley, Sheranne
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Woratschek, Herbert
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Dwyer, Brendan
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Filo, Kevin
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Hoeber, Larena
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Inoue, Yuhei
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James, Jeffrey D.
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Kim, Yu Kyoum
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Ko, Yong Jae
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Stavros, Constantino
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Svensson, Per G.
3
Welty Peachey, Jon
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Yoshida, Masayuki
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Zhang, James J.
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Adair, Daryl
2
Ballouli, Khalid
2
Bennett, Gregg
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Chanavat, Nicolas
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Chang, Yonghwan
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Dickson, Geoff
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Drayer, Joris
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Edwards, Michael B.
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Kent, Aubrey
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Koo, Jakeun
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of marketing communications
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Sport management review
International journal of sport management and marketing : IJSMM
158
Sport marketing quarterly : preferred journal of the Sport Marketing Association
148
International journal of sports marketing & sponsorship
129
Journal of sport management : the official journal of the North American Society of Sport Management
125
European Sport management quarterly : ESMQ
107
Journal of business research : JBR
37
Sport, Business and Management : an international journal ; SBM
24
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Journal of strategic marketing
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Services marketing quarterly
6
The service industries journal
6
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ECONIS (ZBW)
152
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1
Investigating sport league sponsor retention : results from a semi-parametric hazard model
Jensen, Jonathan A.
;
Head, David
;
Monroe, Olivia
; …
- In:
Sport management review
25
(
2022
)
1
,
pp. 31-58
Persistent link: https://www.econbiz.de/10013426152
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2
Watching sports on Twitch? : a study of factors influencing continuance intentions to watch Thursday Night Football co-streaming
Qian, Tyreal Yizhou
- In:
Sport management review
25
(
2022
)
1
,
pp. 59-80
Persistent link: https://www.econbiz.de/10013426165
Saved in:
3
No name, no logo, no problem? : Examining early fan connections to NHL Seattle
Davies, Melissa
;
Armstrong, Cole
;
Blaszka, Matthew
- In:
Sport management review
25
(
2022
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10013426216
Saved in:
4
Sport spectator adoption of technological innovations : a behavioral reasoning analysis of fan experience apps
Uhrich, Sebastian
- In:
Sport management review
25
(
2022
)
2
,
pp. 275-299
Persistent link: https://www.econbiz.de/10013257639
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5
The roles of team identification and psychological ownership in fans’ intentions to purchase team-licensed and a sponsor’s products : the case of FC Barcelona members
Palau i Saumell, Ramon
;
Matute, Jorge
;
Coll, Santiago Forgas
- In:
Sport management review
25
(
2022
)
5
,
pp. 791-819
Persistent link: https://www.econbiz.de/10014277027
Saved in:
6
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
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7
Hidden agenda in sport sponsorship : the influence of managers' personal objectives on sport sponsorship decisions
Schönberner, Jan
;
Woratschek, Herbert
;
Ellert, Guido
- In:
Sport management review
24
(
2021
)
2
,
pp. 204-225
Persistent link: https://www.econbiz.de/10012628933
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8
Examining the relationship for sport motives, relationship quality, and sport consumption intention
Paek, Bomin
;
Morse, Alan
;
Hutchinson, Susan
;
Lim, …
- In:
Sport management review
24
(
2021
)
2
,
pp. 322-344
Persistent link: https://www.econbiz.de/10012628939
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9
The effect of sport team reputation on team attachment and community attachment : a comparison of fans, local residents, and sponsors
Takamatsu, Shohei
- In:
Sport management review
24
(
2021
)
4
,
pp. 620-641
Persistent link: https://www.econbiz.de/10013327267
Saved in:
10
Antecedents and outcomes of employee engagement in sport for development
Svensson, Per G.
;
Jeong, Shinhee
;
Shuck, Brad
;
Otto, …
- In:
Sport management review
24
(
2021
)
4
,
pp. 673-696
Persistent link: https://www.econbiz.de/10013327271
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