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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Marketingmanagement"
~subject:"Profisport"
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5
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4
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of retailing and consumer services
International journal of sport management and marketing : IJSMM
86
Journal of sport management : the official journal of the North American Society of Sport Management
79
International journal of sports marketing & sponsorship
76
Sport marketing quarterly : preferred journal of the Sport Marketing Association
69
Sport management review
68
European Sport management quarterly : ESMQ
65
Journal of sports economics
22
International journal of sport finance
16
Journal of business research : JBR
13
Sport, Business and Management : an international journal ; SBM
13
International sports marketing : principles and perspectives
10
European journal of operational research : EJOR
7
Journal of strategic marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Routledge international handbooks
6
Services marketing quarterly
6
European journal of marketing : EJM
5
The journal of brand management : an international journal
5
Applied economics
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
European journal of international management : EJIM
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Sport marketing in a global environment : strategic perspectives
4
The marketing review
4
The service industries journal
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Elgar original reference
3
Handbook of research on integrating social media into strategic marketing
3
International journal of revenue management : IJRM
3
Journal for global business advancement : JGBA
3
Journal of business strategy
3
Journal of promotion management : JPM
3
Journal of service management
3
Sport public relations and communication
3
The journal of business & industrial marketing
3
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ECONIS (ZBW)
6
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Predicting sports fans' engagement with culturally aligned social media content : a language expectancy perspective
Prakash C., Deep
;
Majumdar, Adrija
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371689
Saved in:
3
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
4
Satellite fans : does sport nostalgia influence purchase intention toward sponsors' products?
Cho, Heetae
;
Lee, Hyun-Woo
;
Chiu, Weisheng
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648958
Saved in:
5
Explaining NFL fans' purchase intentions for revered and reviled teams : a dual-process perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Heiser, Robert S.
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 332-342
Persistent link: https://www.econbiz.de/10009541302
Saved in:
6
Sports marketing in Asia
Chang, Dae Ryun
;
Lee, Chungyeol
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 537-563)
.
2011
Persistent link: https://www.econbiz.de/10008738183
Saved in:
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