//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Marketing in the cyber era : strategies and emerging trends"
~subject:"Social web"
~subject:"Sportveranstaltung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Social web
Sportveranstaltung
Sportmarketing
32
Sports marketing
32
Deutschland
14
Germany
14
Sponsoring
9
Sponsorship
9
Brand management
8
Markenführung
8
Sport event
8
Marketing management
7
Marketingmanagement
7
Sport organization
5
Sportorganisation
5
Professional sports
4
Profisport
4
Sport
4
Sports
4
Brand image
3
Guerilla marketing
3
Guerilla-Marketing
3
Markenimage
3
Social Web
3
Brand equity
2
Internet marketing
2
Markenwert
2
Online-Marketing
2
Target group
2
Zielgruppe
2
Advertising effects
1
Advertising media
1
Africa
1
Afrika
1
Antitrust law
1
Asia
1
Asien
1
Athletes
1
Australia
1
Australien
1
more ...
less ...
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Aufsatz im Buch
11
Book section
11
Language
All
German
9
English
2
Author
All
Bühler, André W.
5
Nufer, Gerd
5
Alonso Dos Santos, Manuel
1
Digel, Helmut
1
Fahrner, Marcel
1
Knott, Brendon
1
Krüger, Kevin
1
Regier, Stefanie
1
Suchy, Günther
1
Swart, Kamilla
1
Séguin, Benoit
1
more ...
less ...
Published in...
All
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Marketing in the cyber era : strategies and emerging trends
Sport marketing quarterly : preferred journal of the Sport Marketing Association
49
International journal of sport management and marketing : IJSMM
44
International journal of sports marketing & sponsorship
42
European Sport management quarterly : ESMQ
40
Journal of sport management : the official journal of the North American Society of Sport Management
38
Sport management review
32
Journal of business research : JBR
18
Journal of sports economics
13
International journal of sport finance
11
Sport, Business and Management : an international journal ; SBM
10
European journal of marketing : EJM
6
International journal of event and festival management
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
4
Strategies in sports marketing : technologies and emerging trends
4
The journal of business & industrial marketing
4
An Elgar research collection
3
Applied economics
3
Business horizons
3
European journal of operational research : EJOR
3
Handbook of research on integrating social media into strategic marketing
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of strategic marketing
3
Journal of vacation marketing : an international journal
3
Routledge international handbooks
3
Sportmanagement : SPM
3
Tourism management perspectives : TMP
3
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
2
European journal of international management : EJIM
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : innovations in planning and applied research
2
Journal of travel and tourism marketing
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marketing analysis in sport business : global perspectives
2
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing
Séguin, Benoit
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 295-315)
.
2014
Persistent link: https://www.econbiz.de/10010354039
Saved in:
2
Sportmarkenführung in Social Networks
Regier, Stefanie
;
Krüger, Kevin
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 273-294)
.
2014
Persistent link: https://www.econbiz.de/10010354041
Saved in:
3
Ambush Marketing im Sport : wie Nicht-Sponsoren Sportveranstaltungen zur Markenkommunikation nutzen
Nufer, Gerd
;
Bühler, André W.
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 145-164)
.
2014
Persistent link: https://www.econbiz.de/10010354123
Saved in:
4
Sport marketing : cyber strategis for clubs and events
Alonso Dos Santos, Manuel
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 177-189)
.
2014
Persistent link: https://www.econbiz.de/10010241429
Saved in:
5
Sports marketing in Africa
Knott, Brendon
;
Swart, Kamilla
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 565-585)
.
2011
Persistent link: https://www.econbiz.de/10008738182
Saved in:
6
Sportmarketing in Westeuropa
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 429-455)
.
2011
Persistent link: https://www.econbiz.de/10008738187
Saved in:
7
Public Relations and Social Media im Sport
Suchy, Günther
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 349-374)
.
2011
Persistent link: https://www.econbiz.de/10008738190
Saved in:
8
Hospitality Marketing im Sport
Digel, Helmut
;
Fahrner, Marcel
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 323-347)
.
2011
Persistent link: https://www.econbiz.de/10008738191
Saved in:
9
Ambush Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 203-231)
.
2011
Persistent link: https://www.econbiz.de/10008738195
Saved in:
10
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 175-202)
.
2011
Persistent link: https://www.econbiz.de/10008738196
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->