Ambush Marketing im Sport
Year of publication: |
2011
|
---|---|
Authors: | Nufer, Gerd ; Bühler, André W. |
Published in: |
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing. - Berlin : Schmidt, Erich, ISBN 3-503-12912-X. - 2011, p. 203-231
|
Subject: | Guerilla-Marketing | Guerilla marketing | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Sportveranstaltung | Sport event |
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