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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Ball game"
~subject:"Markenimage"
~subject:"Social web"
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Ball game
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Sportmarketing
31
Sports marketing
31
Deutschland
14
Germany
14
Sponsoring
9
Sponsorship
9
Brand management
8
Markenführung
8
Sport event
8
Sportveranstaltung
8
Marketing management
6
Marketingmanagement
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Sport organization
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Sportorganisation
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Professional sports
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Sport
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Sports
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German
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Burmann, Christoph
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Krüger, Kevin
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Regier, Stefanie
1
Schade, Michael
1
Ströbel, Tim
1
Suchy, Günther
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Ulbricht, Anna Maleen
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Woratschek, Herbert
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
International journal of sport management and marketing : IJSMM
47
Sport marketing quarterly : preferred journal of the Sport Marketing Association
42
International journal of sports marketing & sponsorship
32
Sport management review
32
Journal of sport management : the official journal of the North American Society of Sport Management
31
European Sport management quarterly : ESMQ
26
Journal of business research : JBR
11
Journal of sports economics
6
Sport, Business and Management : an international journal ; SBM
6
The journal of brand management : an international journal
6
International journal of sport finance
5
Journal of promotion management : JPM
5
Journal of strategic marketing
5
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
5
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
Handbook of research on integrating social media into strategic marketing
3
SpringerLink / Bücher
3
The journal of business & industrial marketing
3
The marketing review
3
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
DBS business review : an international academic collaboration
2
European journal of international management : EJIM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Journal of risk and financial management : JRFM
2
Journal of service theory and practice : JSTP
2
Journal of travel and tourism marketing
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing : ZFP ; journal of research and management
2
Marketing analysis in sport business : global perspectives
2
Marketing intelligence & planning
2
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ECONIS (ZBW)
4
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1
Eignung von Markenbewertungsansätzen im Sport
Woratschek, Herbert
;
Ströbel, Tim
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 433-446)
.
2014
Persistent link: https://www.econbiz.de/10010354030
Saved in:
2
Sportmarkenführung in Social Networks
Regier, Stefanie
;
Krüger, Kevin
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 273-294)
.
2014
Persistent link: https://www.econbiz.de/10010354041
Saved in:
3
Identitätsbasierte Markenführung im Sport : Herausforderung Brand Delivery
Burmann, Christoph
;
Ulbricht, Anna Maleen
;
Schade, Michael
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 93-105)
.
2014
Persistent link: https://www.econbiz.de/10010354130
Saved in:
4
Public Relations and Social Media im Sport
Suchy, Günther
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 349-374)
.
2011
Persistent link: https://www.econbiz.de/10008738190
Saved in:
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