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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Markenimage"
~subject:"Social web"
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Burmann, Christoph
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Krüger, Kevin
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Regier, Stefanie
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Schade, Michael
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Ströbel, Tim
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
International journal of sport management and marketing : IJSMM
33
Sport marketing quarterly : preferred journal of the Sport Marketing Association
29
International journal of sports marketing & sponsorship
28
Journal of sport management : the official journal of the North American Society of Sport Management
26
Sport management review
25
European Sport management quarterly : ESMQ
23
Journal of business research : JBR
10
The journal of brand management : an international journal
6
Journal of strategic marketing
5
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
5
Sport, Business and Management : an international journal ; SBM
5
International journal of advertising : the quarterly review of marketing communications
4
European journal of marketing : EJM
3
Handbook of research on integrating social media into strategic marketing
3
The journal of business & industrial marketing
3
The marketing review
3
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
DBS business review : an international academic collaboration
2
European journal of international management : EJIM
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Journal of service theory and practice : JSTP
2
Journal of travel and tourism marketing
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing : ZFP ; journal of research and management
2
Marketing analysis in sport business : global perspectives
2
Organizations and markets in emerging economies
2
Psychology & marketing
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
The journal of consumer marketing
2
The journal of product & brand management
2
Australasian marketing journal
1
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ECONIS (ZBW)
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1
Eignung von Markenbewertungsansätzen im Sport
Woratschek, Herbert
;
Ströbel, Tim
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 433-446)
.
2014
Persistent link: https://www.econbiz.de/10010354030
Saved in:
2
Sportmarkenführung in Social Networks
Regier, Stefanie
;
Krüger, Kevin
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 273-294)
.
2014
Persistent link: https://www.econbiz.de/10010354041
Saved in:
3
Identitätsbasierte Markenführung im Sport : Herausforderung Brand Delivery
Burmann, Christoph
;
Ulbricht, Anna Maleen
;
Schade, Michael
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 93-105)
.
2014
Persistent link: https://www.econbiz.de/10010354130
Saved in:
4
Public Relations and Social Media im Sport
Suchy, Günther
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 349-374)
.
2011
Persistent link: https://www.econbiz.de/10008738190
Saved in:
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