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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
~subject:"Sport"
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Konsumentenverhalten
Sport
Sportmarketing
28
Sports marketing
28
Deutschland
7
Germany
7
Professional sports
7
Profisport
7
Sponsoring
7
Sponsorship
7
Sports
7
Marketing management
6
Marketingmanagement
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Sport event
6
Sport organization
6
Sportorganisation
6
Sportveranstaltung
6
Brand management
3
Consumer behaviour
3
Markenführung
3
Beziehungsmarketing
2
Brand image
2
Fans
2
Football
2
Fußball
2
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2
Relationship marketing
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Social web
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Bühler, André W.
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Ikkala, Jacob
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Knott, Brendon
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Las Casas, Alexandre Luzzi
1
Lyberger, Mark R.
1
Nufer, Gerd
1
Rajagopal, K.
1
Rohlmann, Peter
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Sen, Subhasis
1
Shank, Matthew D.
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Shuv-Ami, Avichai
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Silva, Edson Coutinho da
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
The marketing review
Journal of sport management : the official journal of the North American Society of Sport Management
103
International journal of sports marketing & sponsorship
97
International journal of sport management and marketing : IJSMM
95
European Sport management quarterly : ESMQ
89
Sport management review
89
Sport marketing quarterly : preferred journal of the Sport Marketing Association
85
Journal of business research : JBR
32
Sport, Business and Management : an international journal ; SBM
23
International journal of sport finance
14
Journal of sports economics
13
European journal of marketing : EJM
10
European journal of operational research : EJOR
8
Journal of strategic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Asia Pacific journal of marketing and logistics
6
Sportmanagement : SPM
6
The journal of brand management : an international journal
6
The service industries journal
6
Tourism management perspectives : TMP
6
Applied economics
5
European journal of international management : EJIM
5
Marketing intelligence & planning
5
Services marketing quarterly
5
The journal of business & industrial marketing
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing management : MM
4
Journal of retailing and consumer services
4
Journal of service management
4
Management decision : MD
4
Routledge international handbooks
4
Die Ökonomie des Sports in den Medien
3
International journal of advertising : the review of marketing communications
3
International journal of event and festival management
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Journal of risk and financial management : JRFM
3
Journal of vacation marketing : an international journal
3
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ECONIS (ZBW)
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1
Trends in sports analytics for event management : a content analysis
Sen, Subhasis
;
Rajagopal, K.
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012299456
Saved in:
2
Sports ecosystems : assumptions for incorporating marketing strategies in sports clubs
Silva, Edson Coutinho da
;
Las Casas, Alexandre Luzzi
- In:
The marketing review
17
(
2017
)
4
,
pp. 409-426
Persistent link: https://www.econbiz.de/10011861371
Saved in:
3
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
4
Sports as a component of nation branding initiatives : the case of Latvia
Brencis, Ainars
;
Ikkala, Jacob
- In:
The marketing review
13
(
2013
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10010237424
Saved in:
5
Sports marketing in Africa
Knott, Brendon
;
Swart, Kamilla
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 565-585)
.
2011
Persistent link: https://www.econbiz.de/10008738182
Saved in:
6
Sports marketing in Australia
Stavros, Constantino
;
Stewart, Mark F.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 511-536)
.
2011
Persistent link: https://www.econbiz.de/10008738184
Saved in:
7
Sports marketing in America
Shank, Matthew D.
;
Lyberger, Mark R.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 485-510)
.
2011
Persistent link: https://www.econbiz.de/10008738185
Saved in:
8
Merchandising im Sport
Rohlmann, Peter
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 233-264)
.
2011
Persistent link: https://www.econbiz.de/10008738194
Saved in:
9
Sponsoring im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 143-173)
.
2011
Persistent link: https://www.econbiz.de/10008738197
Saved in:
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