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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Tourism management perspectives : TMP"
~subject:"Sportveranstaltung"
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Sportveranstaltung
Sportmarketing
26
Sports marketing
26
Sport
10
Sports
10
Sport event
9
Deutschland
7
Germany
7
Marketing management
6
Marketingmanagement
6
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Markenführung
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Social web
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Sport tourism
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Active outdoor sport event tourist
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Bühler, André W.
4
Nufer, Gerd
4
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1
Digel, Helmut
1
Fahrner, Marcel
1
Fink, Janet S.
1
Foreman, Jeremy J.
1
Knott, Brendon
1
Lee, Donghun
1
Lee, Myungwoo
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Morgan, Ashlee
1
Rocha, Claudio M.
1
Sibson, Ruth
1
Swart, Kamilla
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Tourism management perspectives : TMP
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
International journal of sport management and marketing : IJSMM
33
European Sport management quarterly : ESMQ
31
International journal of sports marketing & sponsorship
31
Journal of sport management : the official journal of the North American Society of Sport Management
30
Sport management review
23
Journal of business research : JBR
14
Journal of sports economics
13
International journal of sport finance
11
Sport, Business and Management : an international journal ; SBM
9
European journal of marketing : EJM
6
International journal of event and festival management
4
Journal of promotion management : JPM
4
Strategies in sports marketing : technologies and emerging trends
4
The journal of business & industrial marketing
4
An Elgar research collection
3
Applied economics
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of vacation marketing : an international journal
3
Routledge international handbooks
3
Sportmanagement : SPM
3
Business horizons
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
2
European journal of operational research : EJOR
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
2
Marketing intelligence & planning
2
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
The international library of critical writings in economics
2
Tourism management : research, policies, practice
2
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ECONIS (ZBW)
9
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1
City branding's impact on cities hosting sporting events : top-down and bottom-up effects in a pre-post study
Yu, Ho Yeol
;
Lee, Donghun
;
Ahn, Jiseon
;
Lee, Myungwoo
; …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014310334
Saved in:
2
Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee
;
Wilk, Violetta
;
Sibson, Ruth
;
Willson, …
- In:
Tourism management perspectives : TMP
39
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
Saved in:
3
Attitudes toward attending the 2016 Olympic Games and visiting Brazil after the games
Rocha, Claudio M.
;
Fink, Janet S.
- In:
Tourism management perspectives : TMP
22
(
2017
),
pp. 17-26
Persistent link: https://www.econbiz.de/10011705870
Saved in:
4
Sports marketing in Africa
Knott, Brendon
;
Swart, Kamilla
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 565-585)
.
2011
Persistent link: https://www.econbiz.de/10008738182
Saved in:
5
Sportmarketing in Westeuropa
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 429-455)
.
2011
Persistent link: https://www.econbiz.de/10008738187
Saved in:
6
Hospitality Marketing im Sport
Digel, Helmut
;
Fahrner, Marcel
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 323-347)
.
2011
Persistent link: https://www.econbiz.de/10008738191
Saved in:
7
Ambush Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 203-231)
.
2011
Persistent link: https://www.econbiz.de/10008738195
Saved in:
8
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 175-202)
.
2011
Persistent link: https://www.econbiz.de/10008738196
Saved in:
9
Sponsoring im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 143-173)
.
2011
Persistent link: https://www.econbiz.de/10008738197
Saved in:
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