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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The American journal of economics and sociology"
~subject:"India"
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Fernsehwerbung
11
Television advertising
11
Consumer behaviour
7
Konsumentenverhalten
7
Advertising effects
5
Indien
5
Werbewirkung
5
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Arumugam, Thangaraja
1
Baisya, Rajat Kanti
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Fam, Kim Shyan
1
Gazley, Aaron
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Grohs, Reinhard
1
Karthik, Vignesh
1
Kommuri, Uday Kiran
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Krisjanous, Jayne
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Lavanya, B. Latha
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Maheswarappa, Satish Sasalu
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Marketing intelligence & planning
Asia Pacific journal of marketing and logistics
The American journal of economics and sociology
The IUP journal of marketing management : IJMM
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Decision
1
IIMB management review
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
International journal of Indian culture and business management : IJICBM
1
International journal of value chain management : IJVCM
1
Journal of advertising research
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Society and business review
1
Tourism management : research, policies, practice
1
Working paper / Indian Institute of Management, Ahmedabad
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1
Portraying women in advertisements : an analogy between past and present
Arumugam, Thangaraja
;
Lavanya, B. Latha
;
Karthik, Vignesh
; …
- In:
The American journal of economics and sociology
81
(
2022
)
1
,
pp. 207-223
Persistent link: https://www.econbiz.de/10013168479
Saved in:
2
Nostalgic advertising in India : a content analysis of Indian TV advertisements
Srivastava, Ekta
;
Maheswarappa, Satish Sasalu
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 47-69
Persistent link: https://www.econbiz.de/10011613293
Saved in:
3
Targeting the young food consumer
Soni, Pavleen
;
Vohra, Jyoti
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
Saved in:
4
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
5
Television advertisements and children's buying behaviour
Priya, Pankaj
;
Baisya, Rajat Kanti
;
Sharma, Seema
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 151-169
Persistent link: https://www.econbiz.de/10003989404
Saved in:
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