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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of retailing and consumer services"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing intelligence & planning
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ECONIS (ZBW)
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1
Social media sentimentas an additional performance measure? : examples from iconic theme park destinations
Olynk, Nicole J.
;
Cir, Courtney
;
Clifford, McKenna
; …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012389865
Saved in:
2
Why visit theme parks? : a leisure constraints and perceived authenticity perspective
Tan, Wee Kheng
;
Huang, Shih-Yin
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012304020
Saved in:
3
Wachsen wir zu schnell?
Greathead, Simon
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
12
,
pp. 92-97
Persistent link: https://www.econbiz.de/10012124460
Saved in:
4
How in-store educational and entertaining events influence shopper satisfaction
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 9-20
Persistent link: https://www.econbiz.de/10010503939
Saved in:
5
Der Rabattrummel
Bertini, Marco
;
Wathieu, Luc
;
Sigman, Betsy Page
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
7
,
pp. 80-84
Persistent link: https://www.econbiz.de/10009552291
Saved in:
6
"Tradition darf Innovation nicht behindern"
Iger, Robert A.
;
Ignatius, Adi
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
9
,
pp. 48-54
Persistent link: https://www.econbiz.de/10009259531
Saved in:
7
Visitors' strategic anticipation of crowding in scarce recreational resources
Han, Qi
;
Dellaert, Benedict G. C.
;
Raaij, Willem Fred van
; …
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 449-456
Persistent link: https://www.econbiz.de/10008696012
Saved in:
8
Value equity in event planning : a case study of Macau
Rosenbaum, Mark S.
;
Wong, IpKin Anthony
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 403-417
Persistent link: https://www.econbiz.de/10008652225
Saved in:
9
How to create attractive and unique customer experiences : an application of Kano's theory of attractive quality to recreational tourism
Högström, Claes
;
Rosner, Marina
;
Gustafsson, Anders
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10008652227
Saved in:
10
"Lights, camera, action...!" : marketing film locations to Hollywood
Hudson, Simon
;
Tung, Vincent Wing Sun
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 188-205
Persistent link: https://www.econbiz.de/10003989406
Saved in:
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