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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Journal of retailing and consumer services"
~person:"Wong, IpKin Anthony"
~type_genre:"Aufsatz in Zeitschrift"
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Value equity in event planning : a case study of Macau
Rosenbaum, Mark S.
;
Wong, IpKin Anthony
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 403-417
Persistent link: https://www.econbiz.de/10008652225
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