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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Management decision : MD"
~subject:"Unternehmenserfolg"
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Unternehmenserfolg
Marketing management
116
Marketingmanagement
116
Consumer behaviour
19
Konsumentenverhalten
19
Marketing
18
Firm performance
15
KMU
13
SME
13
Beziehungsmarketing
11
Internet marketing
11
Online-Marketing
11
Relationship marketing
11
Marketing strategy
10
Brand management
9
Innovation
9
Markenführung
9
Market research
9
Marktforschung
9
Social Web
8
Social web
8
Strategic management
8
Strategisches Management
8
International marketing
7
Internationales Marketing
7
New product development
7
Produktentwicklung
7
USA
7
United States
7
Market segmentation
6
Marktsegmentierung
6
B-to-B-Marketing
5
Business-to-business marketing
5
Customer integration
5
Großbritannien
5
Kundenintegration
5
Lieferantenmanagement
5
Supplier relationship management
5
United Kingdom
5
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4
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15
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Abu Farha, Allam
1
Agbemabiese, George Cudjoe
1
Al-Kwifi, Osama Sam
1
Anning-Dorson, Thomas
1
Cambra-Fierro, Jesús
1
Carsrud, Alan L.
1
Cossío-Silva, Francisco J.
1
Cruz-Ros, Sonia
1
Didonet, Simone Regina
1
Elbanna, Said
1
Fine, Monica B.
1
Finoti, Lucas
1
Florin, Juan M.
1
Gleason, Kimberly
1
González-Cruz, Tomás
1
Helgesen, Øyvind
1
Kocak, Akin
1
Lee, Sungil
1
Liao, Tsai-Ju
1
Martins, Tomás Sparano
1
Martín-Ruíz, David
1
Mensah, Priscilla
1
Merrilees, Bill
1
Meyer, Heather M.
1
Mullen, Michael
1
Nesset, Erik
1
Odoom, Raphael
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Oflazoglu, Sonyel
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Perez, Lourdes
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Pinho, José Carlos
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Pérez-Cabañero, Carmen
1
Rodrigues, Ana Paula
1
Toaldo, Ana Maria
1
Tsiotsou, Rodoula H.
1
Uenishi, Satoko
1
Ujah, Nacasius U.
1
Vega-Vázquez, Manuela
1
Vlachopoulou, Maria
1
Voldsund, Terje
1
Whitelock, Jeryl
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Marketing intelligence & planning
Management decision : MD
Journal of business research : JBR
57
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of strategic marketing
31
The journal of business & industrial marketing
19
Cogent business & management
16
International marketing review
15
International business review : the official journal of the European International Business Academy
12
Journal of the Academy of Marketing Science
12
International entrepreneurship and management journal
11
European journal of marketing : EJM
10
International journal of economic perspectives : IJEP
8
International journal of hospitality management
8
Journal of international marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global marketing
7
Journal of marketing management : MM
7
Australasian marketing journal
6
International journal of business and globalisation : IJBG
6
International journal of business performance management
6
Journal of business ethics : JOBE
6
Journal of research in marketing and entrepreneurship
6
Journal of retailing and consumer services
6
AMS review : official publication of the Academy of Marketing Science
5
International journal of innovation management
5
International journal of trade and global markets
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of marketing
5
Management research review
5
The marketing review
5
Asia Pacific journal of marketing and logistics
4
Baltic journal of management
4
International journal of business competition and growth : IJBCG
4
International journal of business innovation and research : IJBIR
4
International journal of entrepreneurship and small business
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of business-to-business marketing
4
Journal of information & knowledge management : JIKM
4
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ECONIS (ZBW)
15
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10
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15
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date (oldest first)
1
Unveiling hidden patterns between managerial assumptions, international market orientation, and performance : an unexplored journey into Japanese SMEs
Abu Farha, Allam
;
Elbanna, Said
;
Al-Kwifi, Osama Sam
; …
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 790-815
Persistent link: https://www.econbiz.de/10015056908
Saved in:
2
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
3
Marketing spending and aftermarket performance of IPO firms
Fine, Monica B.
;
Gleason, Kimberly
;
Mullen, Michael
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 560-576
Persistent link: https://www.econbiz.de/10011723828
Saved in:
4
Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
Meyer, Heather M.
;
Ujah, Nacasius U.
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
Saved in:
5
The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas
;
Didonet, Simone Regina
;
Toaldo, Ana Maria
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
Saved in:
6
Market, entrepreneurial, and technology orientations : impact on innovation and firm performance
Kocak, Akin
;
Carsrud, Alan L.
;
Oflazoglu, Sonyel
- In:
Management decision : MD
55
(
2017
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10011707733
Saved in:
7
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
8
Clusters, technological knowledge spillovers, and performance : the moderating roles of local ownership ties and a local market orientation
Liao, Tsai-Ju
- In:
Management decision : MD
53
(
2015
)
2
,
pp. 469-490
Persistent link: https://www.econbiz.de/10011300941
Saved in:
9
The impact of internal and external market orientation on performance in local public organisations
Rodrigues, Ana Paula
;
Pinho, José Carlos
- In:
Marketing intelligence & planning
30
(
2012
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10009570866
Saved in:
10
Do family SME managers value marketing capabilities' contribution to firm performance?
Pérez-Cabañero, Carmen
;
González-Cruz, Tomás
; …
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 116-142
Persistent link: https://www.econbiz.de/10009570970
Saved in:
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