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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~source:"econis"
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Television advertising
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Marketing intelligence & planning
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
Journal of advertising research
74
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
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Journal of promotion management : JPM
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The journal of media economics
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Working paper / National Bureau of Economic Research, Inc.
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Discussion paper / Centre for Economic Policy Research
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JMM : the international journal on media management
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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NBER working paper series
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CESifo working papers
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International journal of advertising : the review of marketing communications
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NBER Working Paper
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Young consumers : insight and ideas for responsible marketers
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
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Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
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European journal of marketing : EJM
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Journal of current issues and research in advertising : JCIRA
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Journal of media business studies
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Marketing letters : a journal of research in marketing
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
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Breaking new ground in theory and practice
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
International journal of industrial organization
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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1
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
2
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
3
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
4
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
Saved in:
5
Age-related differences in emotion regulation within the context of sad and happy TV programs
Droulers, Olivier
;
Lacoste-Badie, Sophie
;
Malek, Faten
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 795-807
Persistent link: https://www.econbiz.de/10011307827
Saved in:
6
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
7
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
8
Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
Saved in:
9
Targeting the young food consumer
Soni, Pavleen
;
Vohra, Jyoti
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
Saved in:
10
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
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