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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~source:"econis"
~subject:"Television programme"
~type_genre:"Article in journal"
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Television programme
Fernsehwerbung
11
Television advertising
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Consumer behaviour
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Konsumentenverhalten
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Advertising effects
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Werbewirkung
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Children
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Beasley, Fred
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Cobbs, Joe
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Lee, Minkyo
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Levin, Aron
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Lim, Choong Hoon
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Marketing intelligence & planning
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of advertising research
8
The journal of media economics
4
Journal of advertising : official publication of the American Academy of Advertising
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
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International journal of sport finance
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JMM : the international journal on media management
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Journal of marketing communications
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Psychology & marketing
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Tourism management : research, policies, practice
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Arts and the market
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Economic development : journal of the Institute of Economics, Skopje
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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International journal of market research : JMRS ; the journal of the Market Research Society
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Jahrbuch Seniorenmarketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of media business studies
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Journal of public economic theory
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Operations research
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
2
Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events
Levin, Aron
;
Cobbs, Joe
;
Beasley, Fred
;
Manolis, Chris
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 193-202
Persistent link: https://www.econbiz.de/10010257031
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