//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing intelligence & planning"
~person:"Simkin, Lyndon"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingplanung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
3
Marketingmanagement
3
Market research
2
Marktforschung
2
Automotive industry
1
Beziehungsmarketing
1
China
1
Consumer behaviour
1
Cross-cultural research
1
Customer engagement
1
Customer integration
1
Decision
1
Einzelhandel
1
Emerging economies
1
Emerging markets
1
Entscheidung
1
Großbritannien
1
KMU
1
Kfz-Industrie
1
Konsumentenverhalten
1
Kundenintegration
1
Marketing
1
Marketing planning
1
Marketing research
1
Marketing segmentation
1
Performance measurement
1
Performance-Messung
1
Relationship marketing
1
Retail trade
1
Retailing
1
SME
1
Schwellenländer
1
Test marketing
1
United Kingdom
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Simkin, Lyndon
Ardley, Barry
2
Caemmerer, Barbara
2
Fearne, Andrew P.
2
Grace, Debra
2
Harker, Michael
2
Kumar, Prashant
2
Simmons, Geoffrey
2
Abosag, Ibrahim
1
Adam, Stewart
1
Agbemabiese, George Cudjoe
1
Agnihotri, Raj
1
Ahmadi, Zahra
1
Anning-Dorson, Thomas
1
Armstrong, Gillian
1
Asaad, Yousra
1
Bal, Anjali
1
Balboni, Bernardo
1
Balmer, John M. T.
1
Bang, Nguyen
1
Brem, Alexander
1
Brennan, Ross
1
Brooks, Neil
1
Brouthers, Lance Eliot
1
Bu, Yi
1
Cacciolatti, Luca A.
1
Casidy, Riza
1
Centeno, Edgar
1
Chang, Kirk
1
Chikweche, Tendai
1
Cohen, Geraldine
1
Crick, Dave
1
Crick, James M.
1
Cruz-Ros, Sonia
1
Dantas, Danilo C.
1
Darlin Apasrawirote
1
Datta, Biplab
1
Deans, Kenneth R.
1
Didonet, Simone
1
Didonet, Simone Regina
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of strategic marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
The marketing book
1
The marketing review
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
2
Simulated test marketing in emerging markets : the need to re-think
Korotkov, Nikolay
;
Occhiocupo, Nicoletta
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 807-822
Persistent link: https://www.econbiz.de/10010227502
Saved in:
3
Judging marketing mix effectiveness
Brooks, Neil
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 494-514
Persistent link: https://www.econbiz.de/10009611623
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->