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isPartOf:"Marketing intelligence & planning"
~subject:"Unternehmenserfolg"
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Unternehmenserfolg
Marketing management
82
Marketingmanagement
82
Marketing
16
Consumer behaviour
13
Konsumentenverhalten
13
KMU
10
SME
10
Firm performance
9
Market research
9
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9
Internet marketing
8
Marketing strategy
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Online-Marketing
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Brand management
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Markenführung
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Relationship marketing
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Agbemabiese, George Cudjoe
1
Anning-Dorson, Thomas
1
Cruz-Ros, Sonia
1
Didonet, Simone Regina
1
Fine, Monica B.
1
Finoti, Lucas
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Gleason, Kimberly
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Tsiotsou, Rodoula H.
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Ujah, Nacasius U.
1
Vlachopoulou, Maria
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Voldsund, Terje
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Marketing intelligence & planning
Journal of business research : JBR
56
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of strategic marketing
30
The journal of business & industrial marketing
19
Cogent business & management
15
International marketing review
15
International business review : the official journal of the European International Business Academy
12
Journal of the Academy of Marketing Science
12
International entrepreneurship and management journal
11
European journal of marketing : EJM
10
International journal of economic perspectives : IJEP
8
International journal of hospitality management
8
Journal of international marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global marketing
7
Journal of marketing management : MM
7
Australasian marketing journal
6
International journal of business and globalisation : IJBG
6
International journal of business performance management
6
Journal of business ethics : JOBE
6
Journal of research in marketing and entrepreneurship
6
Journal of retailing and consumer services
6
AMS review : official publication of the Academy of Marketing Science
5
International journal of innovation management
5
International journal of trade and global markets
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of marketing
5
Management decision : MD
5
Management research review
5
The marketing review
5
Asia Pacific journal of marketing and logistics
4
Baltic journal of management
4
International journal of business competition and growth : IJBCG
4
International journal of entrepreneurship and small business
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of business-to-business marketing
4
Journal of information & knowledge management : JIKM
4
Journal of marketing communications
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1
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
2
Marketing spending and aftermarket performance of IPO firms
Fine, Monica B.
;
Gleason, Kimberly
;
Mullen, Michael
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 560-576
Persistent link: https://www.econbiz.de/10011723828
Saved in:
3
The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas
;
Didonet, Simone Regina
;
Toaldo, Ana Maria
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
Saved in:
4
Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
Meyer, Heather M.
;
Ujah, Nacasius U.
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
Saved in:
5
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
6
The impact of internal and external market orientation on performance in local public organisations
Rodrigues, Ana Paula
;
Pinho, José Carlos
- In:
Marketing intelligence & planning
30
(
2012
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10009570866
Saved in:
7
Do family SME managers value marketing capabilities' contribution to firm performance?
Pérez-Cabañero, Carmen
;
González-Cruz, Tomás
; …
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 116-142
Persistent link: https://www.econbiz.de/10009570970
Saved in:
8
Understanding the effects of market orientation and e-marketing on service performance
Tsiotsou, Rodoula H.
;
Vlachopoulou, Maria
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10009156912
Saved in:
9
Marketing perceptions and business performance : implications for marketing education?
Helgesen, Øyvind
;
Nesset, Erik
;
Voldsund, Terje
- In:
Marketing intelligence & planning
27
(
2009
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10009526390
Saved in:
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