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~type_genre:"Aufsatz in Zeitschrift"
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Marketing intelligence & planning
Tourism management : research, policies, practice
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Amfiteatru economic : an economic and business research periodical
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ECONIS (ZBW)
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1
Value equity in event planning : a case study of Macau
Rosenbaum, Mark S.
;
Wong, IpKin Anthony
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 403-417
Persistent link: https://www.econbiz.de/10008652225
Saved in:
2
How to create attractive and unique customer experiences : an application of Kano's theory of attractive quality to recreational tourism
Högström, Claes
;
Rosner, Marina
;
Gustafsson, Anders
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10008652227
Saved in:
3
"Lights, camera, action...!" : marketing film locations to Hollywood
Hudson, Simon
;
Tung, Vincent Wing Sun
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 188-205
Persistent link: https://www.econbiz.de/10003989406
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