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isPartOf:"Marketing letters : a journal of research in marketing"
~accessRights:"restricted"
~subject:"Brand extension"
~subject:"Experiment"
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Brand extension
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Brand image
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Devezer, Berna
1
Farsky, Mario
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Ghosh Chowdhury, Tilottama
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Gunasti, Kunter
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John, Leslie K.
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
16
Journal of retailing and consumer services
12
The journal of product & brand management
9
Innovatives Markenmanagement
4
SpringerLink / Bücher
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of international consumer marketing
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Psychology & marketing
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The journal of brand management : an international journal
3
Tourism management : research, policies, practice
3
AMS review : official publication of the Academy of Marketing Science
2
Australasian marketing journal
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European journal of marketing : EJM
2
Fashion branding and communication : core strategies of European luxury brands
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of international marketing
2
Journal of marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of strategic marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Market : review for marketing theory and practice
2
Marketing intelligence & planning
2
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
1
European journal of international management : EJIM
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When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
2
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
3
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
4
How competitor brand names affect within-brand choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
Saved in:
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