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isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Liao, Junyun"
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Brand image
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
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Markenführung
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Markenimage
3
Brand
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Brand community
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Markenartikel
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Anger
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Brand community-swinging
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Foreign brands
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Organizational psychology
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Liao, Junyun
Liu, Matthew Tingchi
7
Bruwer, Johan
6
Chu, Rongwei
5
Septianto, Felix
5
Thaichon, Park
5
Cheng, Julian Ming Sung
4
Chiu, Weisheng
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Kim, Jungkeun
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Ko, Eunju
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Pornpitakpan, Chanthika
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Ahn, Jiseon
3
Anisimova, Tatiana
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Batra, Rajeev
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Cho, Heetae
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Drolet, Aimee
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Fam, Kim Shyan
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Jebarajakirthy, Charles
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Kaynak, Erdener
3
Olsen, Svein O.
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Schmitt, Bernd
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Tam, Leona
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Tjiptono, Fandy
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Yoon, Carolyn
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Yoon, Song-oh
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Abdul, Waheed Kareem
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Ahuvia, Aaron
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Amenuvor, Fortune Edem
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Arli, Denni
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Aspara, Jaakko
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Bagozzi, Richard P.
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Bai, Xuesong
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Bandyopadhyay, Argho
2
Bechara, Antoine
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Marketing letters : a journal of research in marketing
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
2
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
3
Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
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