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isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Journal of international consumer marketing"
~subject:"Brand extension"
~subject:"Experiment"
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Brand extension
Experiment
Brand image
134
Markenimage
134
Consumer behaviour
118
Konsumentenverhalten
118
Brand management
95
Markenführung
95
Brand
51
Markenartikel
51
Designation of origin
24
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Advertising effects
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Werbewirkung
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Beziehungsmarketing
13
Relationship marketing
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International marketing
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Internationales Marketing
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Ursprungsregeln
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National culture
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country of origin
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purchase intention
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Lopes, Evandro Luiz
2
Chang, Chung-chau
1
Chang, Shin-shin
1
Cheong, Edith
1
Childs, Michelle L.
1
Costa Hernandez, José Mauro da
1
Dens, Nathalie
1
Devezer, Berna
1
Eggers, Fabian
1
Eggers, Felix
1
Farsky, Mario
1
Germann, Frank
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Ghosh Chowdhury, Tilottama
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1
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1
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1
Höfer, Björn
1
Jin, Byoungho
1
John, Leslie K.
1
Johnson, Jean L.
1
Keenan, Elizabeth A.
1
Kim, Eunjin
1
Lin, Bo-chi
1
Lorth, Carina
1
Mariadoss, Babu John
1
Pelsmacker, Patrick de
1
Phau, Ian
1
Punyatoya, Plavini
1
Radighieri, Jeffrey P.
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Ratneshwar, Srinivasan
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Ross, William T.
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Schnittka, Oliver
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Silva, Dirceu da
1
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Marketing letters : a journal of research in marketing
Journal of international consumer marketing
Journal of business research : JBR
29
The journal of product & brand management
18
Psychology & marketing
13
Journal of retailing and consumer services
12
The journal of brand management : an international journal
12
European journal of marketing : EJM
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of the Academy of Marketing Science
7
Brand management ; Vol. 3
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Innovatives Markenmanagement
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing management : MM
5
The IUP journal of brand management : IJBRM
5
Australasian marketing journal
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing communications
4
Research
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of business excellence
3
International journal of consumer studies
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of marketing research : JMR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
3
Tourism management : research, policies, practice
3
Vision : the journal of business perspective
3
AMS review : official publication of the Academy of Marketing Science
2
European research on management and business economics
2
Fashion branding and communication : core strategies of European luxury brands
2
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ECONIS (ZBW)
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
3
Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
4
It makes me feel so good : an experimental study of the placebo effect generated by brands
Varella, Carlos Alberto Alves
;
Lopes, Evandro Luiz
; …
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011744277
Saved in:
5
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
6
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
7
Do status symbols in marketing increase product evaluations? : an experimental analysis of group differences on product evaluations for scarce and brand-presence products
Childs, Michelle L.
;
Jin, Byoungho
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 154-168
Persistent link: https://www.econbiz.de/10011507260
Saved in:
8
How competitor brand names affect within-brand choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
Saved in:
9
An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Saved in:
10
Product recalls and the moderating role of brand commitment
Germann, Frank
;
Grewal, Rajdeep
;
Ross, William T.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 179-191
Persistent link: https://www.econbiz.de/10010367211
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