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Marketing letters : a journal of research in marketing
Journal of the Academy of Marketing Science
NBER working paper series
93
Working paper / National Bureau of Economic Research, Inc.
84
NBER Working Paper
81
Discussion paper / Centre for Economic Policy Research
71
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Economics letters
57
Europäische Hochschulschriften / 5
55
International journal of industrial organization
55
Journal of business research : JBR
55
Journal of economic psychology : research in economic psychology and behavioral economics
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
European journal of operational research : EJOR
54
Gabler Edition Wissenschaft
53
Journal of economic behavior & organization : JEBO
50
Journal of retailing and consumer services
48
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41
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40
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39
Discussion papers / CEPR
33
Journal of economics
33
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33
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Working paper
32
Discussion paper / Tinbergen Institute
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Discussion paper
30
International journal of production economics
29
The Rand journal of economics
29
Applied economics
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
International journal of production research
26
Journal of marketing research : JMR
26
European economic review : EER
25
The journal of industrial economics
25
Manufacturing & service operations management : M & SOM
24
The review of economic studies
24
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
23
Research in consumer behavior
23
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ECONIS (ZBW)
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1
The boomerang effect of zero pricing : when and why a zero price is less effective than a low price for enhancing consumer demand
Fan, Xiaomeng
;
Cai, Fengyan Cindy
;
Bodenhausen, Galen V.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 521-537
Persistent link: https://www.econbiz.de/10013199126
Saved in:
2
Profitability of behavior-based price discrimination
Shrivastav, Sumit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 535-547
Persistent link: https://www.econbiz.de/10014457863
Saved in:
3
To buy or how much to buy? : partition dependence in purchase-quantity decisions
Tavassoli, Nader T.
;
Visentin, Matteo
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10013273023
Saved in:
4
Consumer responses toward symmetric versus asymmetric facial expression emojis
Hewage, Ganga S. Urumutta
;
Liu, Yue
;
Wang, Ze
;
Mao, Huifang
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 219-230
Persistent link: https://www.econbiz.de/10012548472
Saved in:
5
Accurately measuring willingness to pay for consumer goods : a meta-analysis of the hypothetical bias
Schmidt, Jonas
;
Bijmolt, Tammo H. A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 499-518
Persistent link: https://www.econbiz.de/10012290969
Saved in:
6
Herding in the consumption and purchase of digital goods and moderators of the herding bias
Ding, Amy Wenxuan
;
Li, Shibo
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 460-478
Persistent link: https://www.econbiz.de/10012107181
Saved in:
7
The effects of scarcity on consumer decision journeys
Hamilton, Rebecca W.
;
Thompson, Debora
;
Bone, Sterling
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 532-550
Persistent link: https://www.econbiz.de/10012107230
Saved in:
8
Exploring the link between payment schemes and customer fraud : a mental accounting perspective
Garnefeld, Ina
;
Eggert, Andreas
;
Husemann-Kopetzky, Markus
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 595-616
Persistent link: https://www.econbiz.de/10012107250
Saved in:
9
Dynamic customer interdependence
Zhang, Jonathan Z.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 723-746
Persistent link: https://www.econbiz.de/10012107304
Saved in:
10
Consumer response to design variations in pay-what-you-want pricing
Christopher, Ranjit M.
;
Machado, Fernando S.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 879-898
Persistent link: https://www.econbiz.de/10012107340
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