//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Dai, Xianchi"
~person:"Gunasti, Kunter"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbraucherforschung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
4
Konsumentenverhalten
4
Brand
2
Brand image
2
Brand management
2
Experiment
2
Markenartikel
2
Markenführung
2
Markenimage
2
Private consumption
2
Privater Konsum
2
Age
1
Age group
1
Aging
1
Alphanumeric
1
Alphanumeric brand names
1
Altersgruppe
1
Bewertung
1
Brand names
1
Cognition
1
Competition
1
Competitive categorization
1
Complete products
1
Context effects
1
Elderly people
1
Evaluation
1
Kognition
1
Memory
1
Memory search frame
1
Numerical cognition
1
Numerical processing
1
Older consumers
1
Older workers
1
Product attributes
1
Prospect Theory
1
Prospect theory
1
Reference frame
1
Round numbers
1
Temporal distance
1
Wettbewerb
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Dai, Xianchi
Gunasti, Kunter
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Klink, Richard R.
2
Kouril, Michal
2
Laurent, Gilles
2
Lim, Jeen-su
2
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
The journal of brand management : an international journal
3
Journal of marketing research : JMR
2
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing
1
MIS quarterly
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The memory-search frame effect : impacts on consumers' retrieval and evaluation of consumption experiences
Si, Kao
;
Dai, Xianchi
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10013184245
Saved in:
2
Commentary: the role of age in consumer's retrieval and evaluation of consumption experiences
Davis, Cassandra Denise
;
Drolet, Aimee
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 27-30
Persistent link: https://www.econbiz.de/10013184264
Saved in:
3
Consumer reactions to round numbers in brand names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
Saved in:
4
How competitor brand names affect within-brand choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->